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Published on June 26th, 2014 | by admin

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Police join forces with Dairy Crest to deliver safety tips

Dairy Crest customers will soon be able to pick up milk, cheese, butter and even a bit of advice on how to cut crime as part of their daily deliveries.

West Midlands Police has teamed up with the dairy, meaning their 80,000 customers will soon be waking up with safety tips on their doorsteps.

Commenting on the project Sergeant Imran Mirza, from Solihull Police, said: “We’re always looking for new ways to spread our crime prevention tips and we’re delighted that everyone at Dairy Crest is as keen as we are to make the communities we serve safer.”

Sergeant Mirza recently visited staff at Dairy Crest to give them a crash-course on the signs to look out for while out delivering. He added:

“The nature of the job means that staff will know communities like the back of their hands. They’ll be out in the small hours and will be able to alert us to anything that is out of the ordinary, as well as alerting us to unsecure homes and cars.

“Generally their customers are the older members of our communities, so we’ll also be able to pass on leaflets containing advice around the crime types that affect them such as distraction burglary.”


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